The Luxury Home Council is dedicated to helping real estate professionals working in the luxury home market. Through affiliations with premier real estate organizations, websites, marketing experts and industry veterans, the council delivers products, services and networking advantages that are crucial to succeed in this highly specialized field.

To display the prestigious Accredited Luxury Home Specialist (ALHS) Designation, real estate agents must complete the extensive two-day ALHS Course, pass the exam, meet strict minimum sales standards, be a current member of the National Association of Realtors and remain in good standing with the Luxury Home Council.


Luxury Home Council, Inc. Luxury Home Council, Inc. 23 October 2014, 09:05
From the New ALHS Student Workbook 3.2.3:

Ultra-affluent households, or the top 2% of the U.S. population, are spending again after going into hiding during the worst recession since World War II. According to Bain & Co., luxury sales peaked in 2007 at $228.5 billion before dropping 2% in 2008 and falling 8% in 2009. But global luxury goods sales are defying initial concerns, and worldwide, luxury goods spending is expected to grow by 2% to $217 billion (at current exchange rates) during 2013, as challenging economics in Europe continue and as operations in China shift from market expansion to network maintenance.

The Americas region is estimated to grow at 4% in 2013 versus 2012, surpassing the estimated 2.5% growth rate for China, driven in part by a steady pace of store openings in second-tier cities in the U.S.

Another part of this growth is from the increasing number of Chinese tourists now spending in cities such as Las Vegas and Los Angeles. Overall, Chinese consumers have increased from 25% to nearly 30% of the luxury market, including local luxury consumption, and purchases made by tourists abroad

2% growth is expected in Europe, with increasing spending by tourists counteracting slower spending by European nationals. Tourist spending now drives half of revenues in Italy, 55 percent of revenues in the U.K., and 60 percent of revenues in France

Though Japanese consumption increased by 9% after a long period of stagnation, sharp depreciation of the yen imposed a steep penalty on the final revenues for luxury brands. As a result, Japan is expected to decline by 12%.

Mainland China will grow at 2.5%, whilst Greater China (including Hong Kong and Macau) will increase by 4%, as the cities increasingly capture Chinese spending as the nearest-to-home touristic markets.

Southeast Asia has become the rising star of the Asia Pacific region, with growth of 11%, not only in its historic core of Singapore but also in Malaysia, Indonesia, Vietnam, and Thailand.

The Middle East remains relatively strong, with 5% growth. Sales remain strong in Dubai as well, while Saudi Arabia is also gaining share to become the region’s second largest luxury market.

Africa is increasingly demonstrating its attractiveness as a high-potential region, with 11% growth and expansion into new markets such as Angola and Nigeria beyond its traditional strongholds of Morocco and South Africa.
Accredited Luxury Home Specialist (ALHS) Course